Mumbai: Following the launch of its refreshed brand identity and enhanced user experience, SonyLIV 2.0 reinforces its alliances with a series of wallet partners to maximise consumer delight. In an exciting initiative, LIV premium subscribers now stand to win an array of offers and benefits across 6 leading payment options like Paytm, MobiKwik, AmazonPay, Payzapp, Freecharge and OlaMoney Postpaid. User can avail a cash back varying from 10% upto 100% subject to the platform.
This development comes in the wake of SonyLIV’s improved user experience coupled with a robust content portfolio spanning originals, movies, and English content. By opting for LIV Premium subscription, viewers will not only benefit from a range of high value gains but also have a seamless viewing experience via secure and frictionless payment gateways.
These newly announced cashback offers are available to all LIV premium subscribers in India across operating systems and devices. LIV Premium is priced at Rs 999 annually, Rs 699 biannual and Rs 299 monthly.

Manish Aggarwal, Head – Growth and Monetization, Digital Business, “At SonyLIV, customer delight is of primal importance to us. We are happy to leap ahead in existing partnerships with wallets and add newer ones to the franchise. This is a major step up in our efforts towards strengthening old bonds and building new partnerships keeping in mind consumer behavior & preferences.”

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