Mumbai: In April this year, Mondelez India launched the limited-edition Cadbury Dairy Milk Thank You bar, to highlight India’s spirit of generosity. Cadbury Dairy Milk Thank You bar is an effort by the iconic and India’s most trusted brand, to stoke more gratitude in our daily lives, by acknowledging those who help us every day.
To acknowledge and show heartfelt gratitude to those who contribute to our lives every day but often go unnoticed, media & entertainment powerhouse ZEE has launched the biggest content initiative on TV for Mondelez India’s flagship brand Cadbury Dairy Milk. Conceptualised and created by Wavemaker India in collaboration with Ogilvy, #SayThankYou campaign is aimed at extending Cadbury Dairy Milk’s ‘Kuch Achha Ho Jaaye, Kuch Meetha Ho Jaaye’ proposition.

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