In its new TVCvivacious KanganaRanautshakes a leg with an animated cow. Pop and jazz icon Usha Uthup lends her voice to the cow
Kolkata : Championing the cause of #HealthySkinIsWow, FMCG major Emami Limited, launches the all new “BoroPlusDoodh Kesar Body Lotion” to beat winter dryness.
Enriched with the richness of Milk (Doodh) and Pure Kashmiri Saffron(Kesar), BoroPlusDoodh Kesar body lotion is 100% ayurvedic &antiseptic. It gives 24-hour intense moisturisation to make skin healthy, soft and radiant naturally. It is suitable for all skin types and is recommended by dermatologists.
BoroPlus brand ambassadorKanganaRanautfeatures in the brand new TV commercial created on a differentiated animation platform. Targeted at young consumers, Kanganashakesaleg with an animated “singing and dancing cow” to a peppy jingle – completely breaking away from the typical body lotion approaches to advertising. Iconic Singer Usha Uthup lends her rich voice for the ‘cow’ character. Noted ad filmmaker and actor “Bugs”Bhargava Krishnahas directed the TVC. The new commercial is already on air across national and regional channels. The launch will be boosted through digital platforms as well. Speaking on the launch, Ms. Priti A. Sureka, Director, Emami Limited, said, “Keeping in mind the rising preferencefor
natural and herbal skin care products, we have designed this unique product for superior winter care with the natural goodness of milk and saffron. Both these ingredients are knownand proven to be highly beneficial and efficacious for skin care. We believe consumers who use it will be delighted with the experience”.BoroPlusDoodh Kesar Body Lotion is available in 20 ml, 40 ml, 100 ml, 300 ml and 500 ml packs at MRP of Rs. 10, Rs. 40, Rs. 85, Rs. 230 and Rs. 280 respectively.